Interaction becomes meaningful when it feels effortless. Image Laundry creates responsive environments in which digital content reacts intuitively to people, movement and curiosity. By combining physical interfaces, projection and emerging technologies, complex information becomes playful, accessible and memorable. The technology remains in the background; what comes forward is the pleasure of discovery—a dialogue between people, content and place that invites exploration and turns understanding into experience.
Developed by Milla & Partner’s Innovation Lab, with all content designed by Image Laundry, the Metroboard redefines engagement. Held like a book, it seamlessly blends analog interaction with digital projection mapping, allowing visitors to navigate films, images, and data with simple gestures – no screens, no buttons, just pure intuition.
Complex topics become visual, dynamic, and immersive. A glimpse into METRO’s future, where technology adapts to people – not the other way around.
A dynamic Demo Center showcasing fleet management solutions – from vehicle maintenance and fuel management to driver safety and logistics. The challenge? Transforming 30+ complex topics into an engaging, interactive experience
The result: A cutting-edge installation that makes fleet management tangible and immersive, allowing both guided training and self – directed exploration.
Client: Webfeet, Bridgestone Mobility Solutions
A futuristic car model comes to life through 360° 3D mapping. Visitors move from the animated exterior into the core, where augmented reality via iPads unlocks deeper insights into the world of fleet management.
(MWC was canceled due to COVID-19, but the vision remains.)
Client: Webfeet Solutions
