World Expo pavilions are a playground for bold storytelling and interaction. With diverse visitors and cultures, crafting a universal language is key. At Image Laundry, we master this challenge with years of expertise.
Showcasing “Feeding the Planet, Energy for Life”, the German Pavilion highlighted nature’s role in food sustainability. Image Laundry crafted the audiovisual experiences, from the pre – show and ambassador portraits to the immersive “be(e) active” main show.
Agency: Milla & Partner (ARGE Deutscher Pavilion GbR, Milla & Partner, Schmidhuber, Nüssli)
Visitors’ journey began with a seven – screen video installation, introducing them to the pavilion’s ambassadors.
A bee’s – eye view of Germany’s food landscape, blending music, interaction, and storytelling. Guided by the BeeJs, visitors joined a live orchestra, using voices, hands, and SeedBoards to create rhythm and energy.
A simple cardboard with a surprising twist. Just fold and hold it into a projection – transforming it into an interactive tool. Powered by 3D tracking and video mapping, the SeedBoard, created by Milla & Partner Stuttgart, redefines exhibition experiences.
The ambassador portraits were custom – designed for the SeedBoard, featuring dedicated storylines and multilingual options. This made each visit a personal adventure, showcasing Germany’s cutting – edge technology in an engaging way.
Six inspiring individuals advocating for sustainable and safe nutrition, proving that anyone can make a difference. Their passion and dedication come to life in intimate, non – linear portraits, highlighting their extraordinary work in preserving natural resources. Projected in a seamless loop, these films bring viewers closer, creating a touching experience.
“Balancity” embodied Germany’s vision for a balanced city of the future, merging urban diversity with innovation.
Image Laundry created the “Town Square” video installation – a humorous journey through Germany’s culture in public spaces. A luminescent scenography synchronized with the projections, turning the entire space into a vibrant, immersive experience.
Agency: Milla & Partner | Architects: Schmidhuber + Kaindl
